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Botswana Media Intelligence
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Botswana Media Intelligence
Mascom Wireless
Last 30 days ▾
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Media Spend Mascom

P 252K
30-day spend
Print P 101,000
Broadcast P 98,400
Radio P 52,600

Media Spend Competition

P 288K
Orange + BTC
Print P 88,200
Broadcast P 121,300
Radio P 78,900

Footprint 30 days

124.4K
Impressions
89.2K
Reach
12.4K
Engagements
71%
Positive sentiment
Sentiment scored in Setswana and English across all captured coverage.

Media type over time Last 30 days

Share of voice Mobile networks

200.4K
Total mentions

Source spend Top titles

Media reach by source Print

Topic: Mobile networks in Botswana
Last 30 days ▾
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Topic summary
Mobile networks in Botswana
Total volume
200.4K
Potential impressions
124.4K
Unique authors
8,240
Avg positive sentiment
71%

Mentions over time All channels

Top mentioned

Mascom55%
Orange23%
BTC13%
Other9%

Sources Where mentions appear

RADIO Yarona FM 4,120
RADIO Duma FM 3,660
PRINT Mmegi 2,940
PRINT The Voice 2,510
PRINT Sunday Standard 1,880
ONLINE mmegi.bw 1,540

Sentiment breakdown 30 days

71%
positive
Positive 71%
Neutral 21%
Negative 8%
Mascom Wireless
Last 30 days ▾
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Print reach Mascom vs BTC vs Orange

Radio reach Mascom vs BTC vs Orange

Broadcast reach Mascom vs BTC vs Orange

Reach by channel Mascom

Mascom Wireless
Last 90 days ▾
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Total mentions

200.4K
up 14% vs prior period

Est. PR value

P 3.1M
earned coverage, 90 days

Positive sentiment

71%
up 4 points vs prior period

Coverage trend You vs competition

Mascom Wireless
New report
All reports
Internal
Print
Radio
Broadcast
ReportTypePeriodStatus
Mascom monthly PR reportInternalSep 2026ReadyDownload
Print coverage digestPrintSep 2026ReadyDownload
Radio mentions summaryRadioSep 2026ReadyDownload
Broadcast monitoring reportBroadcastSep 2026ReadyDownload
Summer campaign reach analysisInternalAug 2026ReadyDownload
Competitor share of voiceInternalAug 2026ReadyDownload
Illustrative prototype · sample data